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Josh Daniel
Content Inventor

I start with finding the story. I love to invent impactful, shining content that inspires ideas, provokes curiosity, and promotes change. An award-winning Producer-Director-Writer-Editor, I have over 25 years of experience creating content on all types of platforms—video, web, print, mobile, games, and film.

My passion for educational media and social good has helped numerous nonprofits and curriculae succeed. My storytelling helps organizations and corporate brands reach their goals. Frequently, I develop and manage large communication experiences for local and national nonprofit and educational institutions. I bring an understanding of political and social issues—as well as expertise in educational media, kids’ games, parenting, ELA, personal & global heath, and science content to the mix. In my work, I craft narrative strategies and content experiences to reach all kinds of audiences.

Current and former clients include The Opportunity Agenda,The University of Washington, PBS, Amplify, The Committee for Children, The Bill & Melinda Gates Foundation, P & G, Filter Digital, Sterling Publishers/Barnes & Noble, MSN, The Teaching Channel, Sesame Workshop, and The United Nations.

Leading Content Inventions, a partnered agency, I structure teams to meet the needs of each opportunity. At times, I works solo. Pending the size and scope of a project, I assemble a customized team of talented folks, listed below. And you always work with me — every step of the way.

Download Josh’s resume

Content Inventions Teammates

Cassy Soden
Senior Video Producer & Strategist

Cassy is a multimedia producer, writer, and story strategist. She’s especially interested in documenting and telling stories that reflect peoples’ inspiring passions, create learning opportunities, encourage positive change, and deepen cultural understanding. Cassy has produced recent work for Educurious and Catalytica. She was previously a producer in the multimedia department at the Bill & Melinda Gates Foundation, and a producer and director of PBS programs.

For Content Inventions, Cassy produced Not Our Kids for the Committee for Children, Communities That Care for UW/SDRG, two seasons of Educurious videos, and the Teaching Channel project.

Hot Pepper Studios
Design & Graphics

Hot Pepper Studios offers award-winning design for web, print and film that entertains, informs and enlightens, and elevates an organization’s brand and identity, and technology. Since 1994, Hot Pepper has produced web sites and applications for a wide range of clients, including Pacificorp, Sapphire Biofuels, PBS, Hewlett Packard and the Earth Advantage Institute, Compassion & Choices, Loaves and Fishes, Reclaiming Futures, Metro Regional Government, Twin Cities Public Television, and others.

Hot Pepper has worked with Content Inventions on numerous project including Communities That Care (web design,video graphics and animation), Educurious (video graphics and animation), and web sites for Sterling Publishers/Barnes & Noble, Metro, the Paskenta Indians, and PBS.

Visit Hot Pepper’s web site

Sheila Sweeny
Senior Writer/Editor

Sheila is an award-winning author who has written over a hundred books for children that have been translated into a wide world of languages, including French, Mandarin, and Greek. Throughout her career in children’s media, she has created a wealth of content, from animation scripts to graphic novels to video game text, for clients such as Disney, Sesame Workshop, Scholastic, and Cartoon Network.

Sheila has worked with Content Inventions on numerous projects including The Committee for Children, Amplify, The PBS Parents Guide to School, I Was Wondering, and Lungtropolis.

Visit Sheila’s web site
See Sheila’s books on Amazon

Tim Tyler
Director of Photography

Tim Tyler has been providing cinematography and video post production services in Seattle and the Pacific Northwest since 1995. Tim has shot video locally for Amazon, T-Mobile, Microsoft, Russell Investments, Weber Shandwick, Real Networks, KCTS, EMP Museum, and the WA State Arts Commission –and nationally for WNET, NBC, CNBC, Novartis, MTV and many more.
Tim has worked for Content Inventions on various projects including Communities That Care, Educurious, and The Teaching Channel.

Gretchen Burger
Video Editor & Producer

Gretchen is an independent video producer and editor with over fourteen years experience in documentary filmmaking and television production. She co-produced and edited the feature-length documentaries Another Side of Peace and Patriot Guard Riders, and assisted on productions of “The Corporal’s Diary,” “38 Days In Iraq,” “The Motherhood Manifesto,” and “Trade Off.” She was a producer and field director on three seasons of the Emmy award-winning children’s public television series “Biz Kid$.” Additionally, Gretchen has edited projects for a range of organizations, including Landesa, PATH, King County Public Health, and the Pacific Science Center. Gretchen has a MFA in film and video from The Massachusetts College of Art and Design and teaches filmmaking and editing at the Art Institute of Seattle and Seattle University.

For Content Inventions, Gretchen edited videos for Communities That Care, Educurious, and The Committee for Children.

Dina Guttman
Video Editor

Dina is an editor specializing in unscripted documentaries. She has edited films that have aired on PBS, National Geographic specials, and A Healing Art, which won the POV Award at the 2009 International Doc Challenge competition. Dina splits her time between New York City and Seattle, Washington where she edits for clients such as the Bill & Melinda Gates Foundation.

Dina worked for Content Inventions on the Educurious project.

Visit Dina’s web site

Karen Sideman
Games Inventor

Karen provides consultant game design, interaction design, and creative direction to projects that support playful learning. Karen’s current and recent clients include Amplify, LEGO, This Is Pop, The Sally Ride Science Cub and Games For Change. Karen was creative director at Sesame Workshop Online and helped create Stickerworld, one of the first kids MMOs. Karen originally worked with Josh at Sesame Workshop, has designed projects with him for PBS Parents, and provides consulting game and interactive direction to the company.

Sherry Beaver
Instructional Designer, E-Learning Specialist

Sherry brings a rich and diverse background in instructional design, community-based teaching, and evaluation to Content Inventions projects. She is skilled at creating effective face-to-face, online, and hybrid instruction. In 2002, she earned a master’s in Educational Leadership from the University of Oregon (UO), focusing on the effectiveness of online education. At the International Society for Technology in Education (ISTE) and Oregon Center for Applied Science (ORCAS), Sherry worked numerous federal and privately funded grants. Sherry has done instructional design consulting for Michael Mac Innovations, Content Inventions, and the Willamette Valley Project Management Institute.

Josh’s Awards

My work has won numerous awards including W3 Best in Show, Parent’s Choice, Cool Site of the Day, Best of the Web, National and American Educational Film & Video Festivals, and Project Censored. I’m a member of the Communications Network and the American Society of Journalists and Authors.

Josh Daniel creates exceptional content for all kinds of audiences. His written voice speaks to the audience, capturing them, and making them feel like ‘I am writing for you and about what is important to you,’ and it makes them want to read more!