Communities That Care
Communities That Care (CTC) a program of the University of Washington’s Social Development Research Group, asked Josh Daniel and the team at Content Inventions to transform its national training process that used printed manuals, into an effective digital/video curriculum.
The result: Content Inventions developed a communication strategy to achieve success. We created branding, a public web site, and an 800-page private training site presenting a series of online workshops. We produced 120 videos in various styles, repurposable graphics and charts, and document templates. And we did it all in nine months.
Content Inventions began the development process by helping CTC articulate its goals and identify stakeholders. Through discovery, we developed a narrative structure for the videos, a working plan for the instructional design and production of one training workshop, and an overall project plan and site map. Next, we applied this strategy across all the workshops. We developed the content for each video and graphic component. Concurrently, we developed the design and messaging for the public and training web sites and the content for each page. We directed and produced the videos while building the web sites — creating a massive amount of material with a streamlined review process. The final product: An easy-to-use and effective training experience with video instruction, with different levels of permission, for a variety of stakeholders.
We produced videos in a variety of styles — Ted Talk, Documentary, Instructional, Marketing: