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PBS Interactive - Created award-winning original and program-related web sites

Developed parents brand and executive produced, wrote, edited websites


Case Study

When PBS Interactive was preparing PBS Parents for launch, it turned to Josh Daniel for content strategy and editing. In that moment, a creative partnership was launched. Josh developed, wrote, edited, and produced original web content for PBS Parents, working in partnership with Oregon Public Broadcasting. Many of these properties earned PBS Parents some of its highest traffic numbers at the time,and their content was covered by news outlets like CNN and the Boston Globe. Josh was also engaged to create web content for PBS shows—such as History Detectives, Children’s Hospital, and New Heroes—that was featured on PBS.ORG, PBS KIDS, and PBS PARENTS. Notable experts in these sites include Michael Thompson, co-author Raising Cain, Rachel Simmons, author Odd Girl Out, and Diane Levin, co-author, So Sexy, So Soon.

The Process: Every project started with defining the goal and intended audience. Next step—concept development: Josh invented original concepts for parenting web sites, and show-based content was collaboratively developed to extend existing properties. When appropriate, a group of experts was selected, whom Josh interviewed—and these interviews were used to shape the core of the content. Next, Josh began writing content and directing design. This was followed by expert and PBS review, and publication.

Web Sites

The sites below were presented by Oregon Public Broadcasting. Josh served as Content Strategist & Executive Editor-Writer-Producer, Marion Rice was Executive Producer, Deb Minkler illustrated the talking guides, John Kin and Sam Ward produced, Hot Pepper Studios designed Children’s Hospital.


I have worked with Josh Daniel on three Web sites for PBS and I can testify to his skills as a master of online content and as a wonderful collaborator. His ability to take difficult conceptual material and make it available to the online reader is masterful. If I were ever to work on any online project in the future, I would turn to Josh Daniel.